Tuesday, January 19, 2010

Remembering Who We Serve

Too often, not-for-profit organizations get so caught up in their day-to-day operations that they can forget what our hard work brings not just to the organization but also to the kids and families they serve. At Higher Achievement, I once described the business we are in as the creation of “hope.” We bring hope and opportunity to families who experience first-hand what it is like to move about amidst dysfunction and chaos in their community and in their schools. We provide their children with a broader perspective of what the world can offer them and that they do not have to settle for their current situations. Our rigorous curriculum, our mentors, field trips, competitions, and other activities are geared towards making them shine, confident, and excel. We cannot lose sight of any of that.

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